Comprehensive Analytics that shows the real picture

Connecting ads, website, CRM, telephony, and sales into one view. See where leads come from, conversion rates by channel, and actual margins. No manual spreadsheets in the morning.

Metabase / Looker / custom
MVP for 2-3 sources
Timeline from 2 weeks
Problems We Solve

Do these symptoms sound familiar?

Sales Manager compiles tables manually

Every morning, an hour is spent consolidating data from 4-5 different systems

Unclear where the best clients come from

Ads, SEO, referrals — which channel is really paying off?

CPL fluctuates from 300 to 3000 USD

We know there's a difference, but we don't understand why. The budget is going somewhere

Metrics in Yandex.Metrica differ from CRM

Different numbers, no one trusts the data. Decisions are made by intuition

Manager needs a single screen

Want to log in and understand what's happening in a minute. Currently, we log into 5 different systems

Ads without comprehensive view

We pay for leads. Do they convert? What's the margin? We don't know

What's Included

What's included in comprehensive analytics

From connecting sources to automated reports in Telegram.

Data collection from sources

Connecting ad systems, GA4 / Yandex.Metrica, CRM, telephony, 1C. All data in a single storage.

Comprehensive linkage

Linking click → lead → deal → revenue. See the customer's journey in full, without gaps.

Role-based dashboards

One dashboard for the owner (big picture), another for the marketer (channels, CPL), a third for the sales manager (funnel, conversions).

Real-time or daily

Updates every 15 minutes or at 9:00 AM — based on business needs. Cheaper — once a day, online — for quick response.

Notifications in Telegram

In the morning, the bot sends a summary to the sales manager, marketer, director. Alert if CPL increases or conversion drops.

Team training

Video + session. Teach how to read dashboards, find insights, make conclusions — not just "look at pretty graphs."

AI Consultant

What do you want to see in one view? I'll guide you on how to assemble it.

Describe in simple words what's not working for you now. The bot will ask clarifying questions and translate it into a task. No obligations.

FlowFrame AI · online
typically responds in 5 seconds
No obligations. We do not share data with third parties.
Stages and Timelines

From audit to working dashboard — 2-4 weeks

Exact timelines and costs are calculated after the first stage. No 60-page specifications.

1
1-2 days
Source audit
What you already have: ads, website analytics, CRM, telephony. What you want to see in the dashboard.
2
2-3 days
Architecture and stack
Choosing tools: Metabase / Looker Studio / custom. Describing which data moves where.
3
5-10 days
Pipeline assembly
Connecting sources, creating ETL, setting up storage. Daily updates.
4
2-3 days
Dashboards
Creating widgets, graphs, tables. By roles — owner, marketing, sales.
5
30 days
Adjustments
Refinements, new widgets, fixing found bugs — free in the first month.
FAQ

Frequently Asked Questions

What is comprehensive analytics in simple terms?

It's when you see the customer's journey in full: from which ad they came, what they did on the site, how they entered the CRM, at what stage they bought, and how much money they brought. All data in one view, not in 5 different systems.

How much does development cost?

MVP with 2-3 sources — usually from 2-3 weeks of work. A full system with 5-7 sources, forecasts, and alerts — more. Exact after a short call.

Which tool to choose — Metabase or Looker?

Metabase — open-source, free, installed on your server. Looker Studio — Google, free, cloud-based, more convenient for marketers. The choice depends on the task. We'll advise on a call.

How much data do we need for this to make sense?

If less than 50 leads per month — comprehensive isn't needed yet. If 100+ requests and 3+ channels — definitely worth it. Until then — a regular CRM is enough.

What if we don't have UTM tags?

We'll help set them up. Without UTM, comprehensive doesn't work — nothing to link. It's one of the first project stages.

Can we connect Yandex.Direct and Metrica accounts?

Yes, via API. All major ad systems and analytics — standard connectors.

Want to see your business in one view?

Talk to the bot on the page — free, no formalities. In 5 minutes, it will understand your task and suggest solutions.